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Banner Designing 101: A Beginner’s Guide

Effective marketing campaigns utilize custom printed signage to demand attention for a brand or event. Even though you know you need banner stands and displays to market your business, do you know how to create the artwork for the signage? Your banner design must accurately reflect your brand, as well as catch the eye of your target audience. Whether [...]

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Print Marketing Revival: How Catalogs Can Help Promote Your Business

Digital marketing has quickly become an undeniable tool when trying to expand your brand and client base. Many consumers utilize the internet to do research about products he or she is interested and even shop online for everything from clothes to electronics. With the advent of the digital age, what role does printed promotional material like catalogs and brochures have in [...]

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Minimize Your Trade Show Shipping Expenses

Traveling to a local or out-of-state business convention can cost your company a hefty sum. Not only do you have regular travel expenses for you and your employees but you also have the freight charges to ship your trade show displays and promotional material to your exhibit destination. From banner stands and booth backdrops to brochure holders and promotional [...]

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Exhibitor Timeline of Trade Show Preparation

Preparing to exhibit at a trade show requires months and months of careful strategy and planning. Putting together a successful trade show booth takes more than an eye-catching logo and informational flyers. An exhibitor must coordinate a variety of things including travel accommodations, booth layout, staff training and lodging if needed. Turning the chaos of planning a trade show booth [...]

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Retail Signage for End-of-the-Season Sidewalk Sales

In preparation for the break of winter, many retail stores will offer a sidewalk sale in the next month or two with all of their winter items and gear available at incredibly discounted prices. Transitioning from winter coats and gloves to sandals and t-shirts comes early for department stores, and so comes the sales to get rid of bulky, [...]

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“Warm Up” Your Convention Booth This Winter

With the cold winds and snow accumulation, winter can be a difficult time. If you are planning on exhibiting at a convention in a city that gets hit hard by Mother Nature in the shorter months, you need to “warm up” your exhibit space so it is more inviting to trade show attendees. Make sure your booth is cozy [...]

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Celebrate Your Big Day with Custom Wedding Banners and Signage

Preparing for your wedding day can seem like a long and stressful road. To create a memorable wedding day nowadays, the perfect caterer, florist, DJ, dress designer and photographer have to be chosen. A hectic time can also amount to a hefty monetary cost for the bride and groom as prices for creating a memorable wedding experience continue to rise. Affordable and [...]

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How to Create an Interactive Trade Show Booth

Attempting to create a sense of excitement within a traditional, stationary trade show booth can be a road block to a successful convention for many exhibitors. To draw a crowd of visitors to your eight, ten or twenty foot exhibit space, you must peak the curiosity of your target audience. Including interactive elements within your professional showcase provides you with [...]

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What are Virtual Trade Shows?

For decades, trade shows have been an important aspect of a business’ marketing initiatives.The opportunity to meet current and prospective customers in person, as well as mingle with others in your field and see what your competitors are up to, has been an immeasurable asset to a company’s growth in their given field. Advancements in technology have led to the [...]

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Creating an Effective Business Logo

Your business logo is an integral part of every marketing effort, as well as a means to cultivate and maintain your brand image. Creating a sense of trust between you and your customer base, as well as enabling your target audience to easily identify your business from your competition, begins with an effective and unique professional logo. Designing your [...]

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