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Using Effective Yard and Sidewalk Signs

To display your marketing message in front of your facility or at any outdoor venue, invest in yard and sidewalk signs. The durability and affordability of sidewalk and yard signs make it easy for anyone to promote his or her brand in public. From realty groups to restaurants, the uses for these custom signs are endless:Yard SignsReal Estate: Yard signs [...]

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Trade Show Booth Branding: Think of Your Website

A big obstacle that almost every trade show exhibitor has to face is the often overwhelming task of creating a trade show booth that accurately reflects his or her brand. Effectively branding your convention exhibit space is important so that your audience can quickly identify who you are and what your company is all about. Trade show attendees are [...]

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The Benefits of Print Marketing Today

With the digital age of marketing upon us, some are quick to jump on the bandwagon that the print industry is dead. Though online marketing has become increasingly popular in the last decade, print marketing is not irrelevant. Many individuals still find value in printed media in their everyday lives and marketing materials. Print can give credibility to your brand [...]

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Using the Science of Color in Banner Designs

Making a good first impression is important for any business and visual aesthetics play a big part in it. For any trade show or special function, your printed signage can either draw a crowd into your space or fail to make your audience stop and take a second look. The colors you choose to display your marketing message with [...]

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Second Screen Your Trade Show Sponsorship Strategy

Sponsorship opportunities at trade shows enable exhibitors to have featured discussions, presentations or VIP areas within the convention center. Becoming a sponsor can allow your business to reach a broader audience and increase your brand’s credibility among other experts in your field, as well as current and prospective customers. With such a big opportunity to increase brand recognition and receive [...]

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Think like a Designer and Win Over Your Audience

Whether you have been assigned the task of creating your company’s promotional materials or need to brainstorm ways to effectively market your brand, thinking like a graphic designer can be the key to success. In order to be able to create eye-catching printed banners, brochures or other marketing tools, you need to enter into the mindset of a professional [...]

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How to Generate Trade Show Revisits

Encouraging trade show attendees to visit your booth more than once during the course of an expo is an effective way to establish a relationship with potential customers and turn leads into sales. Though attracting an audience one time can be easily accomplished, it is often difficult to entice the same visitors to stop by your exhibit multiple times. [...]

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Upcoming Summer Trade Shows 2015

The temperature is heating up, and so is the trade show circuit! Check out all of the most popular upcoming trade shows in summer 2015 by reading through the following list:1. Summer Fancy Food Show- Info:- Held June 28-30, 2015 in New York, NY- Located at The Jacob K. Javits Center- Show for food buyers and manufacturers- Approximately [...]

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Versatile Fabric Flags for any Occasion

Whether you have an upcoming trade show or are prepping for a summer festival at your church, fabric flags are a must-have printed promotional tool for any occasion. Choose between a free-standing blade flag or a custom hanging flag to spruce up any indoor or outdoor arena. With impressive printed graphics on a sleek polyester banner, you can’t go [...]

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10 “Oops” Moments for any Trade Show Exhibitor

Mistakes are often made at trade shows, no matter if you have years of exhibiting experience under your belt or if it is your first expo. Don’t regret what you did or didn’t do. Plan ahead to avoid the following “oops” moments: Typos on Promotional Material: To get your marketing message noticed at a trade show, you will need an arsenal [...]

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