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8 Things You Need In Your Trade Show Emergency Kit

How can you plan for the unknown?Before heading to a trade show or before even planning to exhibit at one, you should have a checklist of things to go through and what you will need. At the end of your checklist, you should have a list of emergency items to keep in stock for every trade show just [...]

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7 Tips to Boost Summer Sales

Depending on which industry you’re in, summer can be a rough time for sales. For a various number of reasons, people’s interests and money are shifted in several different directions. There are plenty of ways to boost summer sales that could also help your business in the long term.Pop Up Outdoor Sales – If possible, consider an outdoor sale. [...]

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Advertising with Youth Baseball Leagues

In between planning for the typical summer sales and looking for revenue boosts through those times of the summer, the season can be a bit of slow period. People are spending their money on day camps for kids and out of town vacations throughout the season.One unique area to target to advertise to in the summer that won’t cost [...]

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Banner Ideas for Graduation Parties

If you think the last four years have gone by fast, the month you’re trying to plan that perfect graduation party for your son, daughter or family member can too. Whether you have a high school or college graduate, it’s certainly a day you want to commemorate.Wrapping your head around the idea that your son or daughter is about [...]

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Out Of Home Advertising - Where Is Your Audience?

According to an ad revenue forecast by Magna Global, Out-Of-Home Advertising was the only traditional media business to see growth in 2015. It estimated that out of home advertising went from $7 billion in spending in 2014 to $7.3 billion in 2015. It projects gains in 2016 and 2017 as well.This is a result of development of technology, where companies are [...]

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Take Your Outdoor or Sidewalk Sale to the Next Level

As a retailer, you’re already getting ready for summer merchandise displays. Whether that’s clothing, equipment for outdoor activities, yard work or outdoor furniture, there’s a lot of merchandise to change in and out from spring displays. All of that inventory can really clog up your store and stock room.Outdoor and sidewalk sales are a great way to clear out space [...]

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How and Why Buisniesses Should Be Live Streaming Events

How strong is your business’ social presence? If you’re looking to increase your brands following, engage your audience in real time or convert more social followers into long term customers, social media and live streaming has made all of that easier in a number of ways.According to a survey from eMarketer, eight in 10 retail execs stated that they [...]

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Do Your Logo’s Colors Match Your Message?

You’ve picked the perfect banner. You picked out the perfect spot to place it in your store or where you’re promoting your event. Placement is important. You’ve even perfected your message and information. But does your logo go along with what you’re looking to say about your business? When you think of a logo, one of the first things that [...]

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Promoting Spring and Summer Attractions

Spring is just 10 days away. Spring means warmer weather (hopefully), outdoor activities and vacations. With the turn of the calendar and improvement in weather, outdoor activity venues are starting to either re-open or gear up for the busy season as people look for ways to shake off their cabin fever. When competing for a spot on family’s vacation [...]

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Common Habits of Successful People

Most everyone is striving for success in their professional lives. In the course of the decades that the average individual works, odds are that they will be able to achieve a few accomplishments. However, how does one become a consistently-successful person where the accomplishments far greater outweigh the failures?In Minda Zetlin’s article “7 Remarkable Habits of Consistently Successful People,” the [...]

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