Loading... Please wait...

Blog

Pop-Up Store Signage Tips and Ideas

Posted

Pop-up stores are literally popping up everywhere in many different markets. Even bigger brands have tried and succeeded in this market because there are plenty of advantages to utilizing pop-up stores.

Benefits of Pop-Up Stores

Creates buying urgency: Pop-up stores tap into one of the things that has made Snapchat so popular – brevity. The temporary state of pop-up stores creates a sense of urgency with your products and the sale.

Influences direct buying decisions: The ‘here today, gone tomorrow’ storefront creates a certain buzz and triggers consumers impulse buying decisions. The kind of products and prices you are offering at a pop-up sale helps influence their buying decision and forces them to make decisions quicker.

Mobile in-person effect: Pop-up stores allow you to go where your customers are, giving you a “mobile” store effect and the ability to be with your customers in person.

Test new markets: While it’s probably a better practice to go where your customers are, pop-up stores also give you the ability to find new customers and markets that your business may currently not be tapping into.

Build awareness: Taking your show on the road, so to speak, helps you build awareness of your brand in general. Even if what you’re able to sell in your pop-up store is limited, building awareness of your product line and brand might almost be as good as sales made from your pop-up store.

Higher foot traffic: Not being restricted by a brick and mortar store gives you a little more access to crowds. Utilizing temporary pop-up stores gives you the opportunity to pick a place that generally sees more foot traffic.

Now that you know some of the benefits of a pop-up store, here are a few tips that can help increase its success level.

Advertising Signage Tips for Pop-Up Store Success

Try a theme: If you have a particular inventory of items you are planning on selling, build your marketing campaign of that store around those items. Take advantage of the temporary nature of pop-up stores and build a marketing theme out of yours.

Stay on brand: One of the benefits of pop-up stores is the branding opportunity and building brand awareness. So whatever your theme is or whatever signage and displays you use, make sure it reflects your brand effectively.

Have good lighting: No matter where you are selling your product or brand, it’s always important to have good lighting. Depending on where you are setting up your pop-up store, you may need additional lighting to help make sure your stand is noticed.

Bright colored signage: The signage you use to promote your pop-up store can make a big difference. Use a color scheme that will help you stand out, use colors that tap into consumer emotions but be sure not to stray too far from your brand’s colors either.

Street/aisle signs: Using signage that can fit on a sidewalk, right in front of your pop-up store without taking up valuable space or hurting potential foot traffic is important.

Floor graphics: You want to conserve as much space as possible in your pop-up store for inventory and customers. One way to be mindful of space and still push your message is by utilizing floor graphics.

Ceiling hanging advertisements: If your pop-up store is at a random or remote location, ceiling hanging signs might be a little harder to utilize. But if you have the chance to use ceiling posters and signs, like with floor graphics, you have a chance to save space and utilize good advertising.

Tents: Using a tent for your pop-up store potentially gives you the option of being able to take your store outdoors. Instead of trying to find an aisle or space inside a building, you can try to catch the crowd outdoors with a unique kind of pop-up store.

Flags: Advertising flags can significantly help draw a crowd to your pop-up store as they can be placed away from your store or near it and are visible from a distance. 

Benefits of PopUp Displays

If you’re a trade show exhibitor that attends several shows and conferences a year, flexibility is key. Being a frequent exhibitor means a lot of travel, time setting up your display and paying to ship it or transport it with you. Saving time and money doesn’t hurt your bottom line when it comes to your investments in exhibiting at [...]

Read More »


Small Tips for Big Holiday Sales Success

Each year there is more and more pressure for retailers to have holiday sales campaigns ready to go sometime before Halloween or right on November 1st.If you were not geared up for the holiday shopping season by then you don’t have to worry as much as you think. According to a survey by the National Retail Federation, just over 41% [...]

Read More »


6 Travel Tips for Trade Show Exhibitors

If you’ve traveled enough for trade shows or just in general, you’ve picked up some tips or best practices to help make your travel cheaper and easier. Or maybe you’re reading this because you’re a bit of a rookie and need some tips. Either way, here are some good tips for traveling trade show exhibitors that hopefully save you [...]

Read More »


Trade Show Exhibits: 5 Reasons to Rent or Own

Committing to exhibiting at a trade show is a big investment and so is buying an exhibit display itself. Businesses have to budget for show costs that can include travel and lodging as well as the costs of a display. When a business makes that kind of a financial commitment it’s hoping to make most of that money back, [...]

Read More »


Back to School Sales Tips

July is almost over, which means parents are ready to send their kids back to school and retailers are busy getting ready for those back-to-school sales.Did you know back to school spending was expected to reach $68 billion in sales in 2015?These are just a few businesses that stand to benefit from back to school sales and that can increase [...]

Read More »


8 Things You Need In Your Trade Show Emergency Kit

How can you plan for the unknown?Before heading to a trade show or before even planning to exhibit at one, you should have a checklist of things to go through and what you will need. At the end of your checklist, you should have a list of emergency items to keep in stock for every trade show just [...]

Read More »


7 Tips to Boost Summer Sales

Depending on which industry you’re in, summer can be a rough time for sales. For a various number of reasons, people’s interests and money are shifted in several different directions. There are plenty of ways to boost summer sales that could also help your business in the long term.Pop Up Outdoor Sales – If possible, consider an outdoor sale. [...]

Read More »


Advertising with Youth Baseball Leagues

In between planning for the typical summer sales and looking for revenue boosts through those times of the summer, the season can be a bit of slow period. People are spending their money on day camps for kids and out of town vacations throughout the season.One unique area to target to advertise to in the summer that won’t cost [...]

Read More »


Banner Ideas for Graduation Parties

If you think the last four years have gone by fast, the month you’re trying to plan that perfect graduation party for your son, daughter or family member can too. Whether you have a high school or college graduate, it’s certainly a day you want to commemorate.Wrapping your head around the idea that your son or daughter is about [...]

Read More »